Our story
It started at our own table
Sari was not a response to a growing global category. It began with a question inside one winemaking family: what would winemakers themselves genuinely want to drink when they are not drinking wine?
“I grew up in a winemaking family, and wine has never been only about alcohol for me. I love the entire culture around it: celebrations, long dinners, a beautifully set table and conversations with friends.”
I love sparkling wine and Champagne, and I'll happily open a bottle to celebrate even the smallest win, or simply the end of a long day.
Sarah Demešová, co-author of Sari
A daughter of a winemaking family
Sarah grew up between the cellar and the dining table, and holds the WSET Level 2 Award in Wines. For her, the idea behind Sari was never a market opportunity first. It was personal.
Over time came a simple realisation: not every special moment needs alcohol. Yet without it, what is left on the table is usually water, a soft drink or something far too sweet.
Sarah worked with LVMH at Veuve Clicquot, where she was immersed in the world of Champagne. That experience shaped her understanding of celebration, ritual and what a glass can mean at the table.
It also deepened a passion she had carried since childhood: the belief that great drinks are about people, moments and culture — not just alcohol.
Two generations and a technologist
Its development brought together two generations of the Demeš family and winemaker and technologist Eva Slížová, thinking the way they would on any traditional wine programme — but built around fruits and botanicals.
The brief was strict: complexity, structure and a gastronomic character worthy of the glass it is served in. Nothing that tastes like a compromise.
Philosophy of taste
Fruit juices are the backbone: apple, grape, raspberry, sour cherry, aronia. They carry body and a natural sweetness that never tips into syrup.
Verjuice from unripe grapes is the frame. It gives the acidity, tension and dryness that a soft drink can never fake, and it is the reason Sari reads as gastronomic.
Botanicals, flowers and spices are the second layer. Chamomile, thyme, hops, hibiscus, rosemary, oak tannin — this is where each Sari finds its own character.
The people behind Sari
Sarah Demešová
SARI
Grew up in a Slovak winemaking family. Brought the idea, the taste brief and the belief that the ritual matters as much as what is in the glass.
Anetta and Rasťo Demeš
Tajna Vineyards & Winery
Two generations of winemakers whose philosophy has always included innovation and flexibility — non and low alcohol is an extension of that craft, not a detour.
Behind the scenes
Sari is a gastronomic drink that deserves the same place at the table as wine.
